Yes, the pharma buyout of supplement companies is very concerning. They are already making it increasingly difficult to access some supplements in places like Canada, UK, and New Zealand.
One other alarming aspect of this whole "wellness economy" is the finding from a McKinsey study that consumers don't actually really care about clean or…
Yes, the pharma buyout of supplement companies is very concerning. They are already making it increasingly difficult to access some supplements in places like Canada, UK, and New Zealand.
One other alarming aspect of this whole "wellness economy" is the finding from a McKinsey study that consumers don't actually really care about clean or all-natural ingredients. That ranked last on a list of factors that influence purchasing decisions.
Instead, people want things that are either "clinically proven" or "doctor recommended".
Here's McKinsey's advice to brands on that front:
"Companies can boost the clinical credibility of their products by using clinically tested ingredients, running third-party research studies on their products, securing recommendations from healthcare providers and scientists, and building a medical board that weighs in on product development."
We all know what happens when companies run their own research studies on their products and get "experts" to vouch that they are "safe and effective." The Science™ has spoken.
Yes, the pharma buyout of supplement companies is very concerning. They are already making it increasingly difficult to access some supplements in places like Canada, UK, and New Zealand.
One other alarming aspect of this whole "wellness economy" is the finding from a McKinsey study that consumers don't actually really care about clean or all-natural ingredients. That ranked last on a list of factors that influence purchasing decisions.
(https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/the%20trends%20defining%20the%201%20point%208%20trillion%20dollar%20global%20wellness%20market%20in%202024/svgz-wellness-ex2.svgz?cq=50&cpy=Center)
Instead, people want things that are either "clinically proven" or "doctor recommended".
Here's McKinsey's advice to brands on that front:
"Companies can boost the clinical credibility of their products by using clinically tested ingredients, running third-party research studies on their products, securing recommendations from healthcare providers and scientists, and building a medical board that weighs in on product development."
We all know what happens when companies run their own research studies on their products and get "experts" to vouch that they are "safe and effective." The Science™ has spoken.
Yes, this trend is sad. I live in the U.S. but go to Canada often to see family. What's happening up there is alarming